“OK you say…I’ll bite…what’s D.A.D.D?” First, let’s look at some of the symptoms of D.A.D.D.:
- An almost incapacitating feeling that you will never get everything done that is important to you
- A sneaking suspicion that your email inbox has developed an evil character and is bent on making you crazy
- Hesitancy and reluctance to check the home mailbox—where the important “snail mail” gets smothered by the weight of unwanted junk mail
- Being on vacation and checking email just to avoid the exploding inbox upon your return
- Shaking your head in dismay at the latest text or tweet that electronically stalks you with such important information as to where one of your friends just had a $4 cup of coffee.
Yes, my friend! If you resonated with any of the above symptoms, then it’s entirely possible you have….Digital Attention Deficit Disorder! How in the world did we get here? Let me explain…
In a 2006 white paper[1], IBM predicted that the world’s information base would double every 11 hours in 2010. In 2007, IDC published a report[2] with its findings on the “digital universe”. IDC is a global provider of market intelligence for the information technology industry, and it has over 900 analysts sitting around thinking about the impacts of technology on our world. Some of their study predictions for 2010 are eye-opening:
- Between 2006 and 2010, the information added annually to the digital universe will increase more than six times to just under a thousand exabytes (one exabyte = 1000 petabytes; one petabyte = 1000 terabytes; one terabyte = 1000 gigabytes)
- The overall global capacity for storing the data has not kept pace with how fast it’s being created since 2007.
- In 2007, You Tube hosted 100 million video streams per day.
- In 2007, more than a billion songs per day were shared over the Internet in MP3 format.
At the risk of contributing further to this dilemma, let me share one more term with you: got “yottabyte”? Wikipedia defines yottabyte as one quadrillion gigabytes!
So…what’s a person to do in the face of this wave of information? How does one sort out what’s important from what is not necessary? How do you keep from getting crushed by the waves?
I’ve heard promises over the past decade of an “intelligent agent” –a software application that would be available to maintain parameters of the kind of information I am interested in and actively search and retrieve that information to my desktop. There are certainly search engines galore these days that make it hard to remember retrieving information the old way. But I keep waiting for this agent package to come along and save the day.
Seems to me that the only thing one can do in the face of all this data is to be really intentional about what I am trying to accomplish and the data I may need to support it. How do I manage all this? Here’s seven suggestions on becoming more intentional:
- Set aside a specific time each day to manage email, and stay in email. Resist the temptation to click on all those cool links that tempt you click your way into the time abyss. If something is that attractive, make a mental note to come back to it during your research time.
- Set aside another specific time for Internet research and following those links mentioned above. Postponing the urge for immediate gratification will save you time and money.
- Don’t open every email. Some organizations you purchase from on the Internet will spam you daily with attractive offers. If you don’t want to be tempted, just delete the email without opening it.
- Unsubscribe. A powerful process to get acquainted with. Manage all those subscriptions to receive only emails and offers that you want. Be proactive, not reactive.
- When writing and responding to emails, be clear and be succinct. Train those you communicate with to respond once with an answer by structuring your communication to be specific and to the point. Sometimes it helps to underline or otherwise offset text to help the reader understand what you are looking for. However, don’t put things in ALL CAPITAL LETTERS—the email equivalent of screaming at the other person.
- If you are a Microsoft Outlook user, set up filters to automatically sort emails into folders that are time-based. For e.g., some folders could be checked hourly, daily, or weekly.
- Delete or file an email when you read it. Keep that inbox down to a manageable number. It’s tiresome to go in and sort through 800-1000 messages, and it only invites further procrastination. Trust me…I’ve been there!
The bottom line here is to use these wonderful tools to enhance your life by driving technology, rather than having it drive you.
What has worked for you in staying on the apex of the data wave? Happy surfing!
[1] Farber, Dan. “2010: Data doubling every 11 hours”
http://blogs.zdnet.com/BTL/index.php?p=4497. Feb., 2007.
[2] IDC White Paper. “The Expanding Digital Universe: A Forecast of Worldwide Information Growth Through 2010., March, 2007. P.1.